Local Hero vs Trustmary
Local Hero vs Trustmary.
Both start at €29. They do different jobs. Trustmary embeds review widgets on your website — slick carousels, video testimonials, social proof. Local Hero runs your Google Business Profile end-to-end — review requests, replies, weekly posts, rank tracking, citations. If you only buy one, buy the one for where customers actually search.
At a glance
Different jobs. Same floor.
Local Hero — GBP autopilot
€29 a month. Monthly.
Acts on Google Business Profile, where customers actually search
- SMS / WhatsApp review requests after every job
- AI replies in your voice — Hiberno or British
- Weekly Google Business Profile posts on autopilot
- Hyperlocal rank tracker (grid PDF every Monday)
- Citation monitor across 6 directories
- Founder lifetime deal — €179 once
Trustmary — review widgets
€29–€89 / month.
Acts on your own website — embedded social proof
- Review collection forms (email/SMS)
- Embedded review widgets — carousels, video, lists
- Video testimonial capture (their strong suit)
- Doesn't post to your Google Business Profile
- No rank tracking, no citations, no GBP automation
- EU-priced (€ native), GDPR-compliant
Feature by feature
Where they overlap, where they don't.
| Local Hero €29/mo |
Trustmary €29–89/mo |
|
|---|---|---|
| €/£ native pricing | ✓ | ✓ € |
| EU-hosted, GDPR-compliant | ✓ | ✓ |
| Posts AI replies to Google Business Profile | ✓ | no |
| Weekly GBP posts on autopilot | ✓ | no |
| Hyperlocal rank tracker (grid) | ✓ | no |
| Citation monitor | ✓ | no |
| Hiberno-English / British voice | ✓ | no |
| WhatsApp Business + SMS | ✓ | SMS |
| Review collection (email / SMS forms) | ✓ | ✓ |
| Embedded review widgets on your site | no — not our job | ✓ |
| Video testimonial capture | no | ✓ |
| Founder lifetime deal | ✓ €179 | no |
The honest bit
When Trustmary is the right call.
If your customer journey starts on your own website (not Google Maps), Trustmary probably wins.
- You're a SaaS or B2B service business. Customers research on your site, not Google Maps. Embedded video testimonials and case-study widgets do real lift there.
- You spend on paid search and need on-page social proof. Trustmary's widgets are designed for landing-page conversion. We don't touch your website.
- You want to capture video testimonials. That's a Trustmary strength. We don't do video.
- You want to embed reviews from sources beyond Google. Trustmary aggregates G2, Capterra, Facebook, Yelp. We're Google-only on purpose.
If discovery is on Google Maps, not your site
You probably want Local Hero, not a widget.
14 days free. No card. We'll connect to your Google Business Profile, calibrate your voice, and you'll know inside a week if it works for you. Cancel by replying to any email.
€29 a month after the trial. Or €179 once for a founder lifetime deal — 100 seats.